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More than trade fair construction

The new website of the ROBE GROUP

The ROBE GRUPPE is more than just a stand builder - it is an event specialist who knows what distinguishes a trade fair event from an event. For this, it offers its customers everything from the concept of the exhibition stand to the furniture and the complete technology to the catering. This motivated us to give our all to make the new website of the ROBE GRUPPE an impressive internet presence. 
What makes an event an event? The quality of the materials and the feel-good quality! Only when the guests feel completely at ease can it become a special event - an event. The ROBE GRUPPE knows about this quality and provides all the ingredients for it: tailor-made concepts, cosy furniture, delicious catering, effective event technology and even the decoration. We have presented all of this on a OnePager.
  • Customer
    ROBE GRUPPE | Robert Woithe
  • Services
    Overall concept & relaunch of the website
  • Year

Inspiration for conception, web design and text

The inspiration started with the header image and its round elements. This inspired us firstly to the pop-over elements (links pop up when you touch the plus signs with the mouse) and secondly also to the round images for the individual business areas. This is how we got into the flow and the concept for the website came into being. From this we derived the web design, and the text was written precisely for this design by the Cologne copywriter Konstantin Dedreux.

OnePager challenge

The challenge was to put all the relevant information on one page - a OnePager. This enables a dramaturgy that leads the website visitors from top to bottom (they do not have to click from one sub-page to another). This requires presenting the client's business model on one page as well as perfectly coordinating the images and texts so that the arc of tension for this dramaturgy is also created.

In addition, we have given the website two more enhancements: firstly, a news blog where the client can present current projects. And secondly, a picture gallery where the loving details of the exhibition stands can be shown, which make up the quality mentioned above. Moreover, if there are always changes in a blog or such a gallery, this is rewarded by Google with a better ranking.