More than trade fair construction
The new website of the ROBE GROUP

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CustomerROBE GRUPPE | Robert Woithe
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ServicesOverall concept & relaunch of the website
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Year2021/2022
Inspiration for conception, web design and text

OnePager challenge
The challenge was to put all the relevant information on one page - a OnePager. This enables a dramaturgy that leads the website visitors from top to bottom (they do not have to click from one sub-page to another). This requires presenting the client's business model on one page as well as perfectly coordinating the images and texts so that the arc of tension for this dramaturgy is also created.
In addition, we have given the website two more enhancements: firstly, a news blog where the client can present current projects. And secondly, a picture gallery where the loving details of the exhibition stands can be shown, which make up the quality mentioned above. Moreover, if there are always changes in a blog or such a gallery, this is rewarded by Google with a better ranking.

